The Product Creation and Marketing Platform focuses on the development direction of "green, healthy and intelligent" and the strategic layout of "2 + 1" of China National Research Institute of Food and Fermentation Industries. Relying on the advantages of traditional fermentation and functional food fields of the Institute, collaborating with the resource platforms of testing, standards, brewing and functional food research and development, the Platform is responsible for the creation and marketing of terminal products endorsed by the Institute, creating a high-end industrial operation platform, to lead industrial upgrading with innovation and ensure people's quality of life with services.
Department of Product Innovation and Marketing has academician advisory team, food safety experts, national professional judges, key databases of various products accumulated over decades of research and first-class product innovation and R&D capabilities, forming a scientific product selection and evaluation system to ensure product quality stability and flavor consistency. Relying on the resource advantages of China National Standardization Center of Food and Fermentation, International Joint Research Center of Quality and Safety of Alcoholic Beverages (ICAB), Quality Assurance, Service Platform, Famous Quality Products Authenticity Identification Platform, Food Research and Development Innovation Platform, The Product Creation and Marketing Platform gives full play to the brand value, taps the core competitiveness, and carries out high-quality, healthy Chinese food craftsman series of products to create and promote services.
The platform now has 7 internal products of the group and 4 customized ones cooperated with enterprises.
Existing internal products of the Group:
Enterprise cooperation customization:
